Birgit Kunth

Questioner
DISC Type : c

Director Marketing & Communications Germany / Austria at Legrand

Münster, North Rhine-Westphalia, Germany

Overview

As Director of Marketing and Communications for Germany and Austria at Legrand, Birgit Kunth specializes in brand building, digital strategy, and international growth. A graduate of the Berlin School of Economics and Law, she has a long track record of leading marketing and corporate communications, previously holding a director-level role at Parador GmbH.

Birgit is dedicated to sharing her industry knowledge, serving as a guest speaker and providing pro bono consulting. She follows leading business strategy and analysis trends, showing a professional interest in firms like Deloitte and KPMG, reflecting her focus on high-level corporate development and transformation.

Her strategic campaign "One Ground" won both the German Design Award and the Annual Multimedia Award in 2022 for excellence in brand communication.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Datacenter Sustainability
Her recent social media activity highlights a focus on promoting energy efficiency and future-proof solutions for data centers, including advanced UPS systems.
Smart Home Innovation
Actively markets and recruits for Legrand's smart home management solutions, emphasizing the blend of energy efficiency, lifestyle, and technological innovation.
Data-Driven Marketing
Views data as the key to superior decision-making and is actively building her team's data analytics capabilities to support core business areas.

Media Appearances

Birgit has no verified media appearances

Work History

12-2023
Director Marketing & Communications Germany / Austria at Legrand
9-2009 - 12-2023
Director Brand, Marketing and Corporate Communications at Parador GmbH
6-2004 - 9-2009
Leitung Handelsmarketing und Werbung at Parador GmbH
7-2002 - 6-2004
Leitung Dialog und Wissen at Parador
10-2000 - 7-2002
Referentin für digitales Marketing at Parador

Education

1995 - 1999
Diplom Kauffrau from Hochschule für Wirtschaft und Recht Berlin / Berlin School of Economics and Law
1989 - 1992
Versicherungskauffrau from Westfälische Provinzial Versicherung

More Information

Social Presence :

Prographics :

Exp : 30 Location : Münster, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Director Marketing & Communications Germany / Austria at Legrand
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Insights For Selling To Birgit

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Birgit is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Birgit

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Birgit move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Birgit take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Birgit

Personality Compatibility


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