Denise Hohenstein

Inquirer
DISC Type : cd

Head of Digital Sales & Service at SMA Solar

Greater Kassel Area, Germany

Overview

Denise leads digital transformation at SMA Solar, focusing on aligning technology with business goals to enhance the customer journey. An AI enthusiast and certified SAFe® Lean Portfolio Manager, she has a background in process management and marketing, leveraging technology-driven solutions to drive sales and service. She holds masters degrees from Justus Liebig University Giessen and Maastricht University.

She is passionate about people development, mentoring, and simplifying processes. Denise actively engages with the professional community by attending and speaking at summits on topics like E-commerce, Business Process Management (BPM), and IT leadership, constantly seeking new insights and connections to drive innovation.

Unique fact: Denise has authored publications on diverse topics, including "Kontaktloses Ticketing - Die Zukunft des ÖPNV" (Contactless Ticketing - The Future of Public Transport).

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Digital Transformation
Her core professional focus is leading digital transformation by aligning people, processes, and technology to achieve measurable business impact.
AI in Business
Identifies as an "AI enthusiast" and is focused on unlocking business value through the strategic implementation of technology and AI.
People Development
Passionate about developing people, she actively engages in mentoring to help others navigate professional and personal challenges.

Media Appearances

Denise has no verified media appearances

Work History

7-2025
Head of Digital Sales & Service at SMA Solar
3-2022 - 6-2025
Head of Process Management Sales & Service (Director's level) at SMA Solar
4-2021 - 2-2022
Deputy Head of Marketing at Verkehrsverbund Rhein Ruhr AöR
10-2020 - 2-2022
Head of Tariff Section at Verkehrsverbund Rhein Ruhr AöR
10-2018 - 3-2019
Policy advisor (secondment) at Staatskanzlei des Landes Nordrhein-Westfalen

Education

Master of Science - MS from Justus Liebig University Giessen
Master of Arts - MA from Maastricht University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Kassel Area, Germany Job Level : Mid-senior Designation : Head of Digital Sales & Service at SMA Solar
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Denise

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • Their decision making speed is somewhere in the middle.
  • Can Denise take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Denise

Personality Compatibility


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