Denise Hohenstein in

Denise Hohenstein

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Head of Digital Sales & Service at SMA Solar
📍 Greater Kassel Area, Germany

Denise leads digital transformation at SMA Solar, focusing on aligning technology with business goals to enhance the customer journey. An AI enthusiast and certified SAFe® Lean Portfolio Manager, she has a background in process management and marketing, leveraging technology-driven solutions to drive sales and service. She holds masters degrees from Justus Liebig University Giessen and Maastricht University.

She is passionate about people development, mentoring, and simplifying processes. Denise actively engages with the professional community by attending and speaking at summits on topics like E-commerce, Business Process Management (BPM), and IT leadership, constantly seeking new insights and connections to drive innovation.

Unique fact: Denise has authored publications on diverse topics, including "Kontaktloses Ticketing - Die Zukunft des ÖPNV" (Contactless Ticketing - The Future of Public Transport).

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Experience
9 Years
Current Role
Head of Digital Sales & Service
Job Level
Mid-senior
Location
Greater Kassel Area, Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Denise cares about

Digital Transformation
Her core professional focus is leading digital transformation by aligning people, processes, and technology to achieve measurable business impact.
AI in Business
Identifies as an "AI enthusiast" and is focused on unlocking business value through the strategic implementation of technology and AI.
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Career

Work history

7-2025
Head of Digital Sales & Service
SMA Solar
3-2022 - 6-2025
Head of Process Management Sales & Service (Director's level)
SMA Solar
4-2021 - 2-2022
Deputy Head of Marketing
Verkehrsverbund Rhein Ruhr AöR
10-2020 - 2-2022
Head of Tariff Section
Verkehrsverbund Rhein Ruhr AöR
10-2018 - 3-2019
Policy advisor (secondment)
Staatskanzlei des Landes Nordrhein-Westfalen
In the press

Media appearances

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Education
Master of Science - MS
Justus Liebig University Giessen
Master of Arts - MA
Maastricht University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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