Birgitta Muhr

Critic
DISC Type : C

Digital Communication Consultant at Freelance

Genoa, Liguria, Italy

Overview

Birgitta is a Digital Communication Consultant with over a decade of experience in corporate communications across Milan and Genoa. She specializes in building authentic digital presences for brands, leveraging her Masters in Media Relations and Corporate Communication. Her expertise spans digital strategy, social media, PR, and copywriting.

With a background that includes studying American Culture at UCLA and managing clients and suppliers across Europe and Africa, Birgitta possesses a broad international perspective. She helps professionals and brands develop communication projects that generate tangible value and connect with diverse audiences.

Unique fact: She has managed PR for a wide array of innovative companies, including a train ticket platform, a dating app, and a virtual reality startup.

Personality Overview

Critic

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Digital Brand Strategy
Her core focus is helping brands build authentic and coherent digital presences through strategic communication, social media management, and copywriting.
Corporate Communications
She has over ten years of experience in corporate communications and holds a Master's degree in Media Relations and Corporate Communication.
Event Management
Event planning is a key skill listed in her professional experience, and she actively promotes events like 'Portofino TALKS! ' online.

Media Appearances

Birgitta has no verified media appearances

Work History

9-2021
Digital Communication Consultant at Freelance
4-2018 - 3-2022
PR Account Executive at Ameri Communications
1-2014 - 4-2018
PR Account Executive at Now!PR
5-2013 - 11-2013
PR Internship at Goigest
9-2011 - 10-2012
Marketing and Communication Freelance Assistant at A.P.H. Svenska AB

Education

Master Media Relations and Corporate Communication from Università Cattolica del Sacro Cuore
2012 - 2012
Business English and American Culture from University of California, Los Angeles

More Information

Social Presence :

Prographics :

Exp : N/A Location : Genoa, Liguria, Italy Job Level : N/A Designation : Digital Communication Consultant at Freelance
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Insights For Selling To Birgitta

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Birgitta is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Birgitta

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Birgitta move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Birgitta take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Birgitta

Personality Compatibility


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