Birgitte Kold Ingwersen

Sharpshooter
DISC Type : DC

Board Member DGI Huset Århus at DGI Huset Aarhus

Aarhus, Central Denmark Region, Denmark

Overview

Birgitte Kold Ingwersen is the Director of Marketing & Loyalty at Molslinjen A/S, with deep expertise in brand management and campaign strategy across retail, electronics, and transport. Recognized on The M List, she is a results-driven leader who holds a Master of Science from Aarhus University. People who have worked with her describe her as positive, energetic, and empathetic.

Outside of her primary role, Birgitte is a board member at DGI Huset Aarhus, indicating a passion for community and wellness. Her professional interests are driven by creating genuine connections through engaging content and authentic brand stories, believing the strongest brands are built on relatable experiences. She is also interested in major brands like The Walt Disney Company and Google.

She recently won a Gold award at the Clever Content Awards for the best use of an influencer in a campaign.

Personality Overview

ROI Driven

Rigorous & Demanding

Precise But Practical

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

Customer Experience
States that creating a cohesive customer experience is the primary way her team at Molslinjen creates value, positioning the brand as "Den smarte vej" (The smart way).
Influencer Marketing
Her team recently won a Gold award for "Best use of influencer" at the Clever Content Awards, a project she prominently shared and celebrated.
Engaging Content
Expresses a core professional belief in creating content that builds connections and moves people, serving as a jury member for the Clever Content Awards.

Media Appearances

Birgitte Kold Ingwersen – Director, Marketing & Loyalty at Molslinjen A/S. Featured in CleverContent

See Now

Work History

9-2025
Board Member DGI Huset Århus at DGI Huset Aarhus
1-2025
Director, Marketing & Loyalty at Molslinjen A/S
6-2023 - 2-2025
Marketing Director at Molslinjen A/S
11-2019 - 6-2023
Head of Marketing at Molslinjen A/S
5-2016 - 10-2019
Head of Marketing, Bog & idé, BOGHandleren, Legekæden at Indeks Retail A/S

Education

1996 - 1999
Master of Science from Aarhus University
1995 - 1996
BSc from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Board Member DGI Huset Århus at DGI Huset Aarhus
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Insights For Selling To Birgitte

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Birgitte is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Birgitte

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Birgitte move?

  • They can take decisions very fast if you manage to convince them.
  • Can Birgitte take some risk or not?

  • The risks don’t matter much to them.

You And Birgitte

Personality Compatibility


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