Birim Gonulsen

Observer
DISC Type : ci

VP, Growth Marketing Europe at Visa

Istanbul, Türkiye

Overview

Birim has no verified overview

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Birim has no verified topics they care about

Media Appearances

Birim has no verified media appearances

Work History

2-2025
VP, Growth Marketing Europe at Visa
10-2021 - 1-2025
Chief Marketing Officer, Southern Europe at Visa
7-2018 - 9-2021
Chief Marketing Officer, SEE (South Eastern Europe) at Visa
8-2016 - 7-2018
Senior Director adidas Brand, EM North (Turkey, Romania, Bulgaria) at adidas
5-2013 - 6-2016
Marketing Director / Member of Executive Board at Hurriyet

Education

1997 - 2001
Lisans Derecesi from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Istanbul, Türkiye Job Level : Senior Designation : VP, Growth Marketing Europe at Visa
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Insights For Selling To Birim

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Birim is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Birim

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Birim move?

  • They like to analyze well and then make their decisions.
  • Can Birim take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Birim

Personality Compatibility


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