Björn Edlund-Persson

Examiner
DISC Type : cs

Director, Head of institutional clients, Nordics & Benelux at Global Fund Search

Greater Stockholm Metropolitan Area, Sweden

Overview

Björn Edlund-Persson leads institutional client relations for the Nordics & Benelux at Global Fund Search, connecting investors with global asset managers. His background includes extensive business development experience at Legg Mason, and he holds an M. Sc. in Business and Economics from Stockholm University.

He recently organized a high-profile Investment Symposium in Stockholm, which featured a former Swedish minister as a guest speaker.

Personality Overview

Process Oriented

Status Quo Seeker

Tough To Convince

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Institutional Investing
His role focuses on connecting institutional investors with asset managers across all asset classes, with a specific focus on the Nordic and Benelux regions.
Private Markets
He has highlighted that over half of his firm's recent fund searches have been in Private Markets, reflecting a significant market trend.
Alternative Investments
Actively involved in fund searches for asset classes such as Real Estate, Hedge Funds, Natural Resources, and Infrastructure.

Media Appearances

Björn has no verified media appearances

Work History

4-2024
Director, Head of institutional clients, Nordics & Benelux at Global Fund Search
12-2020
Head of institutional clients, Nordics at Global Fund Search
5-2018 - 8-2020
Director Of Business Development, Nordic sales at Legg Mason (Acquired by Franklin Templeton)
4-2017 - 5-2018
Business Development Manager, Nordic Sales at Legg Mason (Acquired by Franklin Templeton)
7-2014 - 4-2017
Client Relationship Manager, Nordics at Legg Mason (Acquired by Franklin Templeton)

Education

2016 - 2017
IMC from Pearson College London
2003 - 2006
Degree of Master of Science in Business and Economics from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Director, Head of institutional clients, Nordics & Benelux at Global Fund Search
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Insights For Selling To Björn

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Björn is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Björn

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Björn move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Björn take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Björn

Personality Compatibility


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