Björn Usadel

Questioner
DISC Type : c

Director of the IBG-4 Bioinformatics at Forschungszentrum Jülich

Aachen, North Rhine-Westphalia, Germany

Overview

Björn Usadel is the Director of Bioinformatics (IBG-4) at Forschungszentrum Jülich and a Professor for Biological Data Science at the University of Düsseldorf. With a PhD from the University of Potsdam, his expertise is in plant genomics and analyzing large biological datasets. Colleagues describe him as passionate with deep bioinformatics insight.

His public engagement shows a strong commitment to advancing plant science and fostering collaboration between European research institutions. He actively supports junior researchers, often celebrating their achievements and first publications, and shows great enthusiasm for emerging technologies within his field.

He is involved in creating complex plant pangenomes, such as for the eggplant, using advanced nanopore sequencing technologies.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Plant Genomics
His career at Forschungszentrum Jülich is dedicated to analyzing large datasets from plant research to understand traits like stress response.
Data Science Education
As a professor and through his posts about the Helmholtz School for Data Science, he shows a commitment to training the next generation of scientists.
Nanopore Sequencing
He actively promotes research utilizing Oxford Nanopore technologies, particularly for challenging projects like building plant pangenomes.

Media Appearances

New cell map reveals how barley ears develop. Featured in Forschungszentrum Jülich – News Archive

See Now

Work History

10-2019
Director of the IBG-4 Bioinformatics at Forschungszentrum Jülich
12-2011 - 9-2019
IBG-2 Director at Forschungszentrum Jülich
4-2020
Professor at University of Düsseldorf
9-2011 - 4-2020
Full Professor at RWTH Aachen University
PI at Max Planck Institute for Molcular Plant Physiology

Education

Diplom from Freie Universität Berlin
Doctor of Philosophy - PhD from University of Potsdam

More Information

Social Presence :

Prographics :

Exp : 14 Location : Aachen, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Director of the IBG-4 Bioinformatics at Forschungszentrum Jülich
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Insights For Selling To Björn

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Björn is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Björn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Björn move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Björn take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Björn

Personality Compatibility


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