Blake Miller

Questioner
DISC Type : c

Senior Director Product Marketing at Salesforce

Carmel, Indiana, United States

Overview

Blake is a marketing executive with over 15 years of experience leading product marketing, digital strategy, and sales for top media and SaaS firms like Salesforce and CareerBuilder. He holds an MBA in Strategic Management from DePaul University and is a Certified Scrum Product Owner.

At a previous role with CareerBuilder, he increased advertising revenue by 5% annually for three consecutive years.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing Cloud Strategy
He oversees product marketing and content development for Salesforce Marketing Cloud and shares insights from events like the Marketing Cloud Next Keynote.
Go-to-Market Execution
A highly skilled area of focus, he has deep experience in product launches and developing GTM strategy for major SaaS companies.
Digital Advertising
He previously managed multi-million dollar advertising goals at CareerBuilder, overseeing strategy for lead generation, display, and retargeted advertising.

Media Appearances

Blake has no verified media appearances

Work History

2-2019
Senior Director Product Marketing at Salesforce
5-2014 - 1-2019
Director of Product Marketing at Salesforce
1-2011 - 4-2014
Senior Director of Advertising Strategy & Operations at CareerBuilder.com
1-2010 - 12-2010
Director Advertising Strategy & Operations at CareerBuilder.com
9-2007 - 12-2009
Director Of Business Development at CareerBuilder.com

Education

Bachelor of Arts - BA from Baylor University
Master of Business Administration - MBA from DePaul Driehaus College of Business

More Information

Social Presence :

Prographics :

Exp : 30 Location : Carmel, Indiana, United States Job Level : Senior Designation : Senior Director Product Marketing at Salesforce
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Insights For Selling To Blake

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Blake is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Blake

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Blake move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Blake take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Blake

Personality Compatibility


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