Bo Van der Voort

Inquirer
DISC Type : cd

Mede-eigenaar at Spic'd

Rotterdam, Zuid-Holland, Nederland, Netherlands

Overview

Bo van der Voort is a serial entrepreneur, co-founding e-commerce brands Braadbaas and Spicd. With a background in marketing and brand building from his time at Plantsome and his own agency, he focuses on growing direct-to-consumer businesses. He holds a Bachelor of Business Administration.

He started Braadbaas with two friends, driven by a passion to make cooking more accessible. Committed to his local community, he has publicly advocated for fellow business owners in Maassluis, addressing municipal challenges that affect local commerce and ensuring their voices are heard.

He and his partners closed their successful marketing agency to pour all their energy into their rapidly expanding cooking brand, Braadbaas.

Personality Overview

Demanding

Judgemental

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

E-commerce Growth
Actively focused on scaling his businesses by expanding inventory, hiring new talent, and seeking external e-commerce coaching to drive growth for his brands.
Brand Storytelling
Previously 'Merkvader' (Brand Father) at Plantsome, he has a history of building brand identities and tone of voice, a skill people praise as both creative and structured.
Entrepreneurial Pivots
Made the significant decision to shut down his marketing agency, SchwungNL, to fully concentrate on the high-growth potential of his e-commerce venture, Braadbaas.

Media Appearances

Bo has no verified media appearances

Work History

12-2025
Mede-eigenaar at Spic'd
11-2021
Mede-eigenaar at Braadbaas
1-2020 - 10-2023
Mede-eigenaar at SchwungNL
7-2021 - 1-2022
Mede-eigenaar at Bla Bla Studio
5-2018 - 6-2021
Marketeer & Merkvader at Plantsome

Education

2016 - 2018
Bachelor of Business Administration (BBA) from Rotterdam University of Applied Sciences
2017 - 2018
Bsc. Minor from University of Valencia

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rotterdam, Zuid-Holland, Nederland, Netherlands Job Level : N/A Designation : Mede-eigenaar at Spic'd
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Insights For Selling To Bo

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Bo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bo move?

  • Their decision making speed is somewhere in the middle.
  • Can Bo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Bo

Personality Compatibility


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