Bo Van der Voort in

Bo Van der Voort

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Mede-eigenaar at Spic'd
📍 Rotterdam, Zuid-Holland, Nederland, Netherlands

Bo van der Voort is a serial entrepreneur, co-founding e-commerce brands Braadbaas and Spicd. With a background in marketing and brand building from his time at Plantsome and his own agency, he focuses on growing direct-to-consumer businesses. He holds a Bachelor of Business Administration.

He started Braadbaas with two friends, driven by a passion to make cooking more accessible. Committed to his local community, he has publicly advocated for fellow business owners in Maassluis, addressing municipal challenges that affect local commerce and ensuring their voices are heard.

He and his partners closed their successful marketing agency to pour all their energy into their rapidly expanding cooking brand, Braadbaas.

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Experience
7 Years
Current Role
Mede-eigenaar
Location
Rotterdam, Zuid-Holland, Nederland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bo cares about

E-commerce Growth
Actively focused on scaling his businesses by expanding inventory, hiring new talent, and seeking external e-commerce coaching to drive growth for his brands.
Brand Storytelling
Previously 'Merkvader' (Brand Father) at Plantsome, he has a history of building brand identities and tone of voice, a skill people praise as both creative and structured.
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Career

Work history

12-2025
Mede-eigenaar
Spic'd
11-2021
Mede-eigenaar
Braadbaas
1-2020 - 10-2023
Mede-eigenaar
SchwungNL
7-2021 - 1-2022
Mede-eigenaar
Bla Bla Studio
5-2018 - 6-2021
Marketeer & Merkvader
Plantsome
In the press

Media appearances

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Education
2016 - 2018
Bachelor of Business Administration (BBA)
Rotterdam University of Applied Sciences
2017 - 2018
Bsc. Minor
University of Valencia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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