Bob Gay

Captain
DISC Type : SD

Executive Vice President of Growth at Forbes Books

Millsboro, Delaware, United States

Overview

Bob Gay is the EVP of Growth at Advantage Media and Forbes Books, leveraging over 40 years of experience in communications and higher education. A graduate of Towson University, he previously served as COO for American Public University System. Colleagues describe him as an exceptional manager with vision and strong leadership.

Outside of work, Bob is a family man, noted as a good husband and father. He and his wife have shared their personal interests with the community by teaching a class on planning "Picnic Adventures, " combining their enjoyment of the outdoors, scenic photography, and good food.

He played a key role in overseeing operations for one of the largest providers of online education to the US Military.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Strategic Partnerships
His current role is centered on identifying and engaging top-tier CEOs and entrepreneurs to elevate them as industry authorities through strategic guidance and support.
Higher Ed Enrollment
With senior leadership roles at American Public University System and Maguire Associates, he has extensive experience in enrollment and retention for online and traditional students.
Leadership Development
He focuses on helping thought leaders and entrepreneurs grow to become the go-to authorities in their fields through his organization's support.

Media Appearances

Bob has no verified media appearances

Work History

5-2024
Executive Vice President of Growth at Forbes Books
5-2024
Executive Vice President of Growth at Advantage Media
8-2021
Independent Consultant at Self-employed
12-2016 - 8-2021
Senior Vice President & Chief Operations Officer at American Public University System
11-2012 - 11-2016
Senior Vice President Management Operations at Maguire Associates, Inc.

Education

BS from Towson University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Millsboro, Delaware, United States Job Level : Leadership Designation : Executive Vice President of Growth at Forbes Books
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bob

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bob take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bob

Personality Compatibility


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