Bob Jacobson

Critic
DISC Type : C

Sr Account Executive, MSP at LogicMonitor

Indianapolis, Indiana, United States

Overview

Bob Jacobson is a Senior Account Executive at LogicMonitor, specializing in AI-powered hybrid observability for the MSP sector. His career includes senior roles at RoundTower Technologies and EMC. He is an AWS Certified Cloud Practitioner and a graduate of Ball State University, where he earned a Bachelor of Science.


A direct report of four years praised Bob for his "excellent leadership" and "excellent guidance, " highlighting his supportive management style.

Personality Overview

Negotiator

ROI Driven

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

MSP Growth
He actively shares strategies for MSPs to expand service portfolios, optimize operations, and leverage AI to unlock growth, as seen in his recent posts.
Partner Ecosystems
He promotes partner-focused events and emphasizes go-to-market strategies and shared success stories to build a strong partner community.
AI in Observability
His role at LogicMonitor and professional headline highlight a focus on using AI to unify IT data and deliver business-critical insights.

Media Appearances

Bob has no verified media appearances

Work History

4-2021
Sr Account Executive, MSP at LogicMonitor
7-2014 - 4-2021
Sr. Account Manager at RoundTower Technologies, Inc.
8-2011 - 8-2014
Account Executive at EMC
5-2006 - 9-2011
Regional Sales Manager at Iron Mountain

Education

1988 - 1992
Bachelor of Science - BS from Ball State University
1986 - 1988
Education details unavailable from Reitz Memorial High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Indianapolis, Indiana, United States Job Level : N/A Designation : Sr Account Executive, MSP at LogicMonitor
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Bob

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bob take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bob

Personality Compatibility


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