Bob Rava

Inquirer
DISC Type : dc

Healthcare Strategy and Innovation Consultant at Independent Consultant

United States

Overview

Bob Rava is a healthcare consultant with over 35 years of experience in the medical device and pharmaceutical industries. He specializes in transforming complex data into actionable business strategies for life science firms and hospital executives and holds an MBA from Seton Hall University.

He is committed to the belief that good decision-making depends on a careful calibration of knowledge with qualitative and quantifiable facts and data.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Healthcare Strategy
His current work involves partnering with hospital executives to develop and refine competitive strategies for delivering superior value to patients.
Medical Devices
He has extensive experience consulting medical device, pharmaceutical, and life science firms on commercial strategy, launch, and brand performance.
Data-driven Insights
His focus is on transforming information, facts, and data about products and markets into actionable recommendations for clients.

Media Appearances

Bob has no verified media appearances

Work History

8-2025
Healthcare Strategy and Innovation Consultant at Independent Consultant
1-2021 - 8-2025
Executive Vice President, Ipsos Healthcare Advisory Services at Ipsos
7-2018 - 1-2021
SVP, Consulting Healthcare at Ipsos
9-2014 - 7-2018
Senior Vice President NA Health at Ipsos
9-2013 - 9-2014
Vice President, Professional Services at Symphony Health Solutions

Education

9-1976 - 5-1980
BA from Rutgers University
Master of Business Administration - MBA from Seton Hall University

More Information

Social Presence :

Prographics :

Exp : 41 Location : United States Job Level : Senior Designation : Healthcare Strategy and Innovation Consultant at Independent Consultant
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Bob

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • Their decision making speed is somewhere in the middle.
  • Can Bob take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Bob

Personality Compatibility


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