Bob Reason

Energizer
DISC Type : I

Director, Product Marketing for Wired and Wireless at Extreme Networks

Greater Boston, United States

Overview

Bob has no verified overview

Personality Overview

Relationship Oriented

Enthusiastic

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Bob has no verified topics they care about

Media Appearances

Bob has no verified media appearances

Work History

1-2023
Director, Product Marketing for Wired and Wireless at Extreme Networks
5-2016 - 12-2022
Senior Product Marketing Manager at Extreme Networks
1-2010 - 3-2015
Product Marketing - Data Networking at Avaya
8-1998 - 12-2009
Sr. Product Marketing Manager at Nortel Networks
5-1995 - 8-1998
Senior Manager Product Management at Cabletron Systems

Education

Bachelor of Arts (B.A.) from Harvard University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director, Product Marketing for Wired and Wireless at Extreme Networks
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bob

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bob take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Bob

Personality Compatibility


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