Bobby Lehew

Enthusiast
DISC Type : i

Chief Content Officer at commonsku

Oklahoma City, Oklahoma, United States

Overview

Bobby Lehew is the Chief AI Officer at commonsku, leveraging 25 years in the promotional products industry to guide distributors in navigating AI. A gifted communicator and storyteller, he previously served as CEO of Robyn. People who have worked with him often describe him as visionary, focused, and charismatic.

An ardent bibliophile, Bobby is passionate about exploring creative insights from entrepreneurs. He integrates personal interests like storytelling and oral traditions into his professional life. He is a national speaker on topics related to B2B marketing, AI adoption, and creative writing, bridging the worlds of art and commerce.

Interesting fact: Bobby is a former chef and was recognized by OKC Biz magazine as a "Forty Under 40" honoree.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

AI Adoption
As Chief AI Officer, he leads AI adoption programs, speaks nationally on the topic, and authors the "AI Promo Brief" newsletter for the industry.
Creative Storytelling
With a background as a creative writer and Chief Content Officer, he frequently speaks on using storytelling to build distinct and unique brands.
Promotional Industry
A 25-year industry veteran who hosts the popular "skucast" podcast, he is deeply invested in the future of merch and marketing.

Media Appearances

Episode 129: Content Marketing Works – Why Aren’t You Using It?. Featured in commonsku – Skucast

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Episode 244: 3 Trends Radically Reshaping the Promotional Products Industry (with Bobby Lehew). Featured in commonsku – Skucast

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Skucast Episode 5: Creative Storytelling with Bobby Lehew. Featured in commonsku Blog (Skucast)

See Now

Work History

12-2016
Chief Content Officer at commonsku
7-1991 - 12-2016
Chief Branding Officer at ROBYN

Education

Bobby has no verified education history

More Information

Social Presence :

Prographics :

Exp : 34 Location : Oklahoma City, Oklahoma, United States Job Level : Leadership Designation : Chief Content Officer at commonsku
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Insights For Selling To Bobby

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobby is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bobby

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Bobby move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Bobby take some risk or not?

  • They can take some low-probability risks if needed.

You And Bobby

Personality Compatibility


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