Bobby Missry
Login to view DISC.Bobby is the VP of Digital at AS Beauty Group, specializing in digital commerce and marketing transformation. He has a notable history of profitably scaling brands, including growing Swimsuits For All from a small startup to over $70 million in online revenue. Colleagues describe him as passionate, energetic, and possessing great business acumen.
Outside of his executive roles, Bobby maintains a connection to his alma mater, Rutgers University. He has also shown interest in community causes and the broader beauty industry, keeping an eye on major players like Coty.
He was a key contributor in profitably growing an online swimwear company to capture one-third of the total market share.
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