Bobby Missry

Energizer
DISC Type : I

VP of Digital at AS Beauty Group

West Long Branch, New Jersey, United States

Overview

Bobby is the VP of Digital at AS Beauty Group, specializing in digital commerce and marketing transformation. He has a notable history of profitably scaling brands, including growing Swimsuits For All from a small startup to over $70 million in online revenue. Colleagues describe him as passionate, energetic, and possessing great business acumen.

Outside of his executive roles, Bobby maintains a connection to his alma mater, Rutgers University. He has also shown interest in community causes and the broader beauty industry, keeping an eye on major players like Coty.

He was a key contributor in profitably growing an online swimwear company to capture one-third of the total market share.

Personality Overview

Believer

Relationship Oriented

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Ecommerce Profitability
Focuses on driving net profit through innovative strategies, such as leveraging post-purchase confirmation pages for additional revenue and optimizing key business metrics like LCV and CAC.
Digital Growth Strategy
An expert in building and executing comprehensive digital strategies across owned, earned, and paid media to drive measurable growth in sales, traffic, and profit.
Beauty Industry
As a leader at AS Beauty Group, he is deeply involved in growing a portfolio of beauty brands and shows interest in major industry companies.

Media Appearances

Bobby has no verified media appearances

Work History

2-2019
VP of Digital at AS Beauty Group
11-2017 - 6-2018
Vice President Ecommerce at FULLBEAUTY Brands
5-2017 - 10-2017
Vice President, Digital Marketing at FULLBEAUTY Brands
5-2009 - 4-2017
VP of Digital at Swimsuits For All

Education

2005 - 2009
Education details unavailable from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 15 Location : West Long Branch, New Jersey, United States Job Level : Senior Designation : VP of Digital at AS Beauty Group
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Insights For Selling To Bobby

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobby is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bobby

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bobby move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bobby take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bobby

Personality Compatibility


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