Borana Greku

Enthusiast
DISC Type : i

Director, Children's Marketing at ABRAMS

New York City Metropolitan Area, United States

Overview

Borana has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Borana has no verified topics they care about

Media Appearances

Borana has no verified media appearances

Work History

6-2025
Director, Children's Marketing at ABRAMS
4-2024 - 6-2025
Associate Director, Integrated Marketing at ABRAMS
2-2021 - 4-2024
Senior Marketing Manager at ABRAMS
8-2017 - 11-2018
Associate Marketing Manager at Macmillan
11-2016 - 6-2017
Account and Marketing Manager at Bookstr

Education

2012 - 2012
Certificate from Columbia University - Graduate School of Journalism
2007 - 2011
B.S. from Boston University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Children's Marketing at ABRAMS
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Insights For Selling To Borana

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borana is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Borana

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Borana move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Borana take some risk or not?

  • They can take some low-probability risks if needed.

You And Borana

Personality Compatibility


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