Borja Mosconi Rubio

Enigma
DISC Type : cdi

Collective memeber at Solana Foundation

Greater Madrid Metropolitan Area, Spain

Overview

Borja Mosconi Rubio is a technology consultant focused on revolutionizing the digital presence of businesses through AI and blockchain. As the CEO of Agroflow and Founder of Sforza Labs, he specializes in Web3, RWA tokenization, and creating secure, decentralized user experiences. He holds a Bachelor of Technology from CEV.

Beyond his entrepreneurial ventures in technology, Borja has a distinct creative passion as a music producer. This interest in music creation highlights a blend of technical expertise with artistic expression, suggesting a multifaceted approach to innovation and problem-solving in his professional and personal life.

He balances his role as a tech CEO with a career as a music producer at Moskoni. com.

Personality Overview

Challenger

Fast Follower

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI in Digital Transformation
A frequent speaker on how artificial intelligence can effectively transform businesses, helping companies implement these advanced solutions to drive growth and efficiency.
Web3 & Tokenization
His work centers on implementing blockchain for digital authenticity and transparency, with a specific focus on the tokenization of real-world assets (RWA).
Tech Community Leadership
As a Brand Ambassador for the Ibiza Tech Forum, he is actively involved in promoting and shaping conversations within the Mediterranean technology scene.

Media Appearances

Borja has no verified media appearances

Work History

2-2025
Collective memeber at Solana Foundation
1-2025
Brand Ambassador at IBIZA TECH FORUM
1-2025
Consejero delegado at Agroflow
1-2022
Fundador at Sforza Labs
1-2015
Productor de música at Moskoni.com

Education

2011 - 1-2013
Bachelor of Technology - BTech from CEV. Escuela Superior de Comunicación, Imagen y Sonido
3-2010 - 3-2011
Desarrollo de aplicaciones con tecnología web from Academia Arca (Ribeira)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Collective memeber at Solana Foundation
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Insights For Selling To Borja

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borja is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Borja

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Borja move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Borja take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Borja

Personality Compatibility


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