David Francés

Examiner
DISC Type : cs

CEO Agerpix at Agerpix Technologies

Soria, Castilla and Leon, Spain

Overview

David is the CEO of Agerpix Technologies, where he leverages his background in Forest Engineering and an Executive MBA from Esade to digitize agriculture. He is a serial AgTech entrepreneur focused on applying AI and new technologies to make farming more productive, sustainable, and profitable for producers.

His entrepreneurial spirit extends to co-founding an online marketplace for fresh truffles, born from a desire to democratize the product and support rural economies. David has deep roots in the Spanish countryside and is passionate about creating opportunities and wealth in these local communities through technology and innovation.

He co-founded Trufbox, a company dedicated to selling fresh truffles online directly from local collectors with a fair-trade policy.

Personality Overview

Overcautious

Status Quo Seeker

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

AI in Agriculture
He frequently speaks on how AI can transform farming, emphasizing that it should reinforce human intuition with solid data to improve decision-making and manage uncertainty in crop yields.
AgTech Entrepreneurship
As a founder of Agerpix, Codesian, and Trufbox, he has a proven track record of building technology companies from the ground up to solve agricultural and forestry problems.
Rural Development
He is committed to creating skilled jobs in rural Spain, founding his companies in Soria to stimulate the local economy and support fair trade with regional producers.

Media Appearances

David has no verified media appearances

Work History

6-2019
CEO Agerpix at Agerpix Technologies
4-2014
Socio Co-fundador at Codesian
11-2015 - 4-2020
Socio fundador at Trufbox innovation
11-2005 - 2-2014
Technical Analyst at Cesefor
6-2005 - 10-2005
Técnico CVIF at Consejería de Medio Ambiente de la Comunidad de Madrid

Education

2-2021 - 7-2022
Executive MBA from Esade
2011 - 2012
Grado en Ingeniería from Universidad de Valladolid

More Information

Social Presence :

Prographics :

Exp : 20 Location : Soria, Castilla and Leon, Spain Job Level : Leadership Designation : CEO Agerpix at Agerpix Technologies
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from David

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can David take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And David

Personality Compatibility


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