Vera Skocic

Trailblazer
DISC Type : DI

Head of Customer and Strategy at Techtronic Industries - TTI

Melbourne, Victoria, Australia

Overview

Vera is the Head of Customer and Strategy A/NZ at Techtronic Industries, a 20-year executive specializing in customer and digital transformation. She builds customer-first cultures across retail, CPG, and logistics. Colleagues describe her as pragmatic, collaborative, and customer-focused, and she holds an MBA from the Australian Institute of Management.

She has a strong passion for public health and wellness, demonstrated by her role as Co-Founder and General Manager of That Sugar Movement. She helped transform the social media following of an award-winning documentary into a commercially viable, profit-for-purpose organization focused on improving nutritional literacy.

Unique fact: Vera successfully commercialized a social movement that originated from an Australian documentary, expanding its reach internationally.

Personality Overview

Values Relationships

Achievement-Oriented

Informal

They like to keep things under control.  They will fight for you if they come to believe in you. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Ethical AI in CX
As a recent conference speaker, she has focused on the ethical implications of AI in customer experience, including data privacy, algorithmic bias, and transparency.
Digital Shelf Success
A recent speaker at the Digital Shelf Summit and Future Forum, discussing how to leverage MarTech and first-party data for success.
Customer-First Culture
A core focus of her career is building cross-functional alignment to create a customer-first culture that drives commercial outcomes.

Media Appearances

Vera has no verified media appearances

Work History

9-2021
Head of Customer and Strategy at Techtronic Industries - TTI
1-2017 - 6-2019
Co-Founder and General Manager at That Sugar Movement
5-2016 - 9-2021
Fractional CMO at Marketing Maven (Australia)
11-2011 - 5-2016
Head of Marketing, Enterprise, Corporate & Government at Australia Post
9-2009 - 11-2011
Group Marketing Manager ANZ at Ovato

Education

Bachelor of Business from RMIT University
1-2018 - 11-2021
Masters in Business Administration from Australian Institute of Management

More Information

Social Presence :

Prographics :

Exp : 19 Location : Melbourne, Victoria, Australia Job Level : Mid-senior Designation : Head of Customer and Strategy at Techtronic Industries - TTI
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Insights For Selling To Vera

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vera is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Vera

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Vera move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Vera take some risk or not?

  • They can take risks if necessary.

You And Vera

Personality Compatibility


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