Vera Skocic in

Vera Skocic

Trailblazer · DISC type DI
Head of Customer and Strategy at Techtronic Industries - TTI
📍 Melbourne, Victoria, Australia

Vera is the Head of Customer and Strategy A/NZ at Techtronic Industries, a 20-year executive specializing in customer and digital transformation. She builds customer-first cultures across retail, CPG, and logistics. Colleagues describe her as pragmatic, collaborative, and customer-focused, and she holds an MBA from the Australian Institute of Management.

She has a strong passion for public health and wellness, demonstrated by her role as Co-Founder and General Manager of That Sugar Movement. She helped transform the social media following of an award-winning documentary into a commercially viable, profit-for-purpose organization focused on improving nutritional literacy.

Unique fact: Vera successfully commercialized a social movement that originated from an Australian documentary, expanding its reach internationally.

Read the full overview →
Experience
19 Years
Current Role
Head of Customer and Strategy
Job Level
Mid-senior
Location
Melbourne, Victoria, Australia
Personality Overview

How Vera shows up

Values Relationships
Achievement-Oriented
Informal

They like to keep things under control. They will fight for you if they come to believe in you. They are more likely to be open to unproven but exciting technologies.

Priorities

Topics Vera cares about

Ethical AI in CX
As a recent conference speaker, she has focused on the ethical implications of AI in customer experience, including data privacy, algorithmic bias, and transparency.
Digital Shelf Success
A recent speaker at the Digital Shelf Summit and Future Forum, discussing how to leverage MarTech and first-party data for success.
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Career

Work history

9-2021
Head of Customer and Strategy
Techtronic Industries - TTI
1-2017 - 6-2019
Co-Founder and General Manager
That Sugar Movement
5-2016 - 9-2021
Fractional CMO
Marketing Maven (Australia)
11-2011 - 5-2016
Head of Marketing, Enterprise, Corporate & Government
Australia Post
9-2009 - 11-2011
Group Marketing Manager ANZ
Ovato
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Business
RMIT University
1-2018 - 11-2021
Masters in Business Administration
Australian Institute of Management
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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