Boryana Andonova

Evaluator
DISC Type : csd

Head of IT Service Management at Apex Group Ltd

Bulgaria

Overview

Boryana Andonova is the Head of IT Service Management at Apex Group Ltd, focused on ITIL, service strategy, and operational excellence. Her background includes roles at Experian and Hewlett Packard Enterprise. She holds an MBA in International Financial Management from the Université de Bordeaux, complementing her extensive experience in technology.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

IT Service Excellence
Her role as Head of Service Management and active recruitment for her team underscores her focus on delivering high-quality IT services and driving excellence.
Technology Driven Goals
She emphasizes understanding how technology can drive business goals, reflecting a strategic approach to IT operations based on a recent visit to company offices.
Team Leadership
Actively hiring for her team and valuing in-person connections with colleagues indicates a strong focus on building and leading a capable and collaborative team.

Media Appearances

Boryana has no verified media appearances

Work History

11-2023 - 11-2025
Head of IT Service Management at Apex Group Ltd
11-2021 - 11-2023
Service Delivery Manager at Apex Group Ltd
8-2018 - 11-2021
Incident & Problem Manager at Experian
4-2017 - 8-2018
Account Problem Manager- Process Lead at DXC Technology
12-2015 - 4-2017
Account Problem Manager at Hewlett Packard Enterprise

Education

10-2022 - 2024
Master of Business Administration - MBA from Université de Bordeaux
2011 - 2015
Bachelor’s Degree from Sofia University St. Kliment Ohridski

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bulgaria Job Level : N/A Designation : Head of IT Service Management at Apex Group Ltd
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Insights For Selling To Boryana

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Boryana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Boryana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Boryana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Boryana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Boryana

Personality Compatibility


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