Borys Aptekar

Energizer
DISC Type : I

Principal, Growth Operations & Systems at ClickUp

Redwood City, California, United States

Overview

Borys is the Product Manager for GTM AI at ClickUp, leveraging a deep background in Revenue Operations to enhance go-to-market strategies. He specializes in building and managing GTM technology stacks, holding a Bachelors degree from UC Santa Barbara. Colleagues have described him as an "intellectual leader" and a "great collaborator. "

Outside of his professional life, Borys has a background in competitive cycling. During his time at university, he not only competed on the cycling team but also served as the teams treasurer, showcasing a blend of athletic and organizational skills.

He drove the initiative at ClickUp to build AI tools in-house, which saved the company hundreds of thousands in potential headcount and software costs.

Personality Overview

Imaginative

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

GTM AI Strategy
As a Product Manager for GTM AI, he focuses on leveraging contextual AI to unify systems and avoid the inefficiency of disconnected AI tools.
Build vs. Buy
He has direct experience in choosing to build internal tools over buying vendor solutions, saving on subscriptions and gaining more control over the technology.
Data-Driven RevOps
His career is founded on building and architecting GTM technology stacks, including tools like Salesforce and Zendesk, to drive operational efficiency.

Media Appearances

Borys has no verified media appearances

Work History

10-2025
Principal, Growth Operations & Systems at ClickUp
4-2024 - 12-2025
Product Manager, GTM AI at ClickUp
11-2022 - 4-2024
Director, RevOps at ClickUp
8-2020
Member at Wizards of Ops
6-2020 - 11-2022
Senior Manager, RevOps Systems at Instabase

Education

2009 - 2013
Bachelor's degree from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 8 Location : Redwood City, California, United States Job Level : Middle Designation : Principal, Growth Operations & Systems at ClickUp
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Insights For Selling To Borys

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borys is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Borys

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Borys move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Borys take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Borys

Personality Compatibility


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