Borys Marushchak 🔥

Evaluator
DISC Type : Dsc

Performance Marketing Manager at Harbingers

Warsaw, Mazowieckie, Poland

Overview

Borys is an award-winning Performance Marketing Manager at Harbingers, where he builds scalable marketing systems for major brands like PepsiCo and Kärcher. He manages a team of 10 specialists, focusing on operational frameworks over simple campaigns. Colleagues describe him as curious, strategic, and determined, with a talent for solving complex challenges.

He holds Masters degrees from both Kozminski University and Católica Lisbon School of Business and Economics. His professional past at Philips and personal interest in PlayStation suggest a strong affinity for consumer technology and gaming. He is also certified in the business applications of AI, reflecting a commitment to innovation.

Unique fact: He won the Google Ads Impact Awards 2025—the only Polish project recognized across the entire EMEA region.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Scaling Marketing Operations
Focuses on creating robust operational frameworks and scalable systems for performance marketing teams, rather than just managing individual campaigns.
Advanced Meta Ads
He shares expert tips on Meta Ads, including leveraging Advantage+, using specific hidden columns for audits, and implementing the Conversions API effectively.
AI in Marketing
Holds a certification in AI for business and discusses the practical application of tools like Google's Gemini to enhance marketing workflows and efficiency.

Media Appearances

Studio Tigers #8: Borys Marushchak – Will AI put performance specialists out of work?. Featured in Tigers (Studio Tigers podcast)

See Now

O metodach skalowania kampanii w Meta Ads – sesja Q&A z Borysem Marushchakiem z Tigers, prelegentem kwietniowej edycji DIMAQ Voice. Featured in DIMAQ (dimaq.pl)

See Now

Work History

4-2024
Performance Marketing Manager at Harbingers
5-2022 - 4-2024
Senior Team Lead at Tigers
4-2021 - 5-2022
Team Leader & Senior Performance Specialist at Tigers
10-2019 - 3-2021
Digital Campaign & E-Commerce Manager CEE at Philips
4-2019 - 9-2019
Biddable Media Specialist / Planner & Buyer at Reprise Digital

Education

2014 - 2016
Master's degree from Kozminski University
2015 - 2016
Master’s Degree from Católica Lisbon School of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 9 Location : Warsaw, Mazowieckie, Poland Job Level : Middle Designation : Performance Marketing Manager at Harbingers
URL has been copied!

Insights For Selling To Borys

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borys is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Borys

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Borys move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Borys take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Borys

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.