Bouke Vlierhuis

Evaluator
DISC Type : CSD

AI-businessanalist at boukevlierhuis.nl

Hattem, Gelderland, Netherlands

Overview

Bouke Vlierhuis is an AI Business Analyst with over 25 years of experience in the tech industry. He helps organizations implement AI projects, focusing on process analysis and strategy to deliver tangible value. He studied Aeronautical Engineering and has experience as a developer, copywriter, and marketing strategist before focusing completely on AI.

Originally an engineer, Bouke made a radical career change to become a writer, even publishing poetry before entering the marketing field. He is the author of the "AI-Survivalgids voor de B2B-marketeer" and co-hosts the "Tech aan Tafel" podcast, where he discusses the latest technology trends and hypes.

Unique fact: His career has come full circle, starting as an IT consultant, then transitioning to a writer and marketer, and now working as an AI-focused business analyst.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Practical AI Implementation
He focuses on helping companies move AI projects from pilot phase to real-world solutions that deliver measurable results, avoiding hype and focusing on process adoption.
AI for B2B Marketers
Authored the "AI-Survivalgids voor de B2B-marketeer" to help marketing teams use AI to improve workflows, save time, and scale their content creation effectively.
Tech Podcasting
Co-hosts the "Tech aan Tafel" podcast, where he analyzes the latest technology trends, tools, and hypes, translating them into practical insights for businesses.

Media Appearances

Bouke has no verified media appearances

Work History

11-2025
AI-businessanalist at boukevlierhuis.nl
1-2006
Marketingstrateeg en AI-adviseur voor B2B IT-bedrijven at boukevlierhuis.nl
9-2025
Content Strategist (ad interim) at Nedscaper
12-2024
Marketing Lead (ad interim) at DataVisual
9-2024
Senior Associate Marketing Ops Consultant at Stryfes

Education

1995 - 1999
ing from Inholland University of Applied Sciences
2001 - 2001
Effectenbedrijf from NIBE-SVV Opleidingen‎

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hattem, Gelderland, Netherlands Job Level : Junior Designation : AI-businessanalist at boukevlierhuis.nl

Interested in

Lifestyle

Redacteur schoolblad 'Stulta Graviaque'

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Insights For Selling To Bouke

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bouke is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bouke

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bouke move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bouke take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bouke

Personality Compatibility


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