Boutros Boutros
Login to view DISC.As Executive Vice President at Emirates Group, Boutros Boutros directs global corporate communications, marketing, and brand strategy. With a career spanning over three decades at the airline, he leverages his early experience as a London-based Pan-Arab journalist to blend storytelling with data-driven marketing, shaping one of the worlds most iconic brands.
Originally a Lebanese journalist, he moved from London to Dubai for a new experience and has since become a key architect of Emirates brand. He is passionate about the power of sports and the arts to unite people globally, a philosophy that directly influences the companys extensive international sponsorship programs.
Unique fact: If he wasnt in marketing and communications, he has said he would be running an Opera House.
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