Boutros Boutros

Evaluator
DISC Type : Csd

Executive Vice President at Emirates

United Arab Emirates

Overview

As Executive Vice President at Emirates Group, Boutros Boutros directs global corporate communications, marketing, and brand strategy. With a career spanning over three decades at the airline, he leverages his early experience as a London-based Pan-Arab journalist to blend storytelling with data-driven marketing, shaping one of the worlds most iconic brands.

Originally a Lebanese journalist, he moved from London to Dubai for a new experience and has since become a key architect of Emirates brand. He is passionate about the power of sports and the arts to unite people globally, a philosophy that directly influences the companys extensive international sponsorship programs.

Unique fact: If he wasnt in marketing and communications, he has said he would be running an Opera House.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Brand Consistency
He is famously strict about maintaining brand consistency across all channels, viewing it as essential for protecting the company's long-term investment and image.
Global Sports Sponsorships
He has built a massive sports sponsorship portfolio, believing that sport unites people and is a powerful, emotional way to build global brand awareness.
Marketing Creativity
Advocates for powerful, creative storytelling in advertising and has expressed concern that a hyper-focus on data and AI could cause the industry to lose its creative spark.

Media Appearances

How Emirates Became The World's Most Profitable Airline | Boutros Boutros. Featured in YouTube

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Boutros Boutros - Emirates Airline Festival of Literature. Featured in Emirates Airline Festival of Literature

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Work History

3-2024
Executive Vice President at Emirates
2009
Divisional Senior Vice President, Corporate Communications, Marketing & Brand at Emirates
1999 - 2009
Senior Vice President Media Relations, Sponsorships & Events at Emirates
1996 - 1999
Manager Group Media Relations at Emirates
1991 - 1996
Media Relations Manager Middle East at Emirates

Education

Boutros has no verified education history

More Information

Social Presence :

Prographics :

Exp : 35 Location : United Arab Emirates Job Level : Leadership Designation : Executive Vice President at Emirates
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Insights For Selling To Boutros

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Boutros is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Boutros

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Boutros move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Boutros take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Boutros

Personality Compatibility


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