Brad Barton

Collaborator
DISC Type : is

Vice President of Construction at Applied Digital (NASDAQ: APLD)

Dallas, Texas, United States

Overview

Brad Barton is the EVP of Real Estate Development at Applied Digital, specializing in data center projects. With a background from DPR Construction and a Bachelors of Science from Brigham Young University, he has extensive experience leading complex builds for tech clients. Colleagues describe him as professional, fair, organized, and thorough.

Brad maintains strong ties to his alma mater, Brigham Young University, and is connected with The Church of Jesus Christ of Latter-day Saints. He actively follows developments in the data center industry, keeping an eye on major players like Equinix and Digital Realty.

He is currently involved in building data centers with innovative cooling designs capable of handling up to 120KW per rack for AI and HPC workloads.

Personality Overview

Appreciative

Consensus Builder

Good Listener

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Data Center Innovation
He is building cutting-edge, high-density compute data centers with innovative cooling designs specifically for AI and high-performance computing workloads.
AI & HPC Infrastructure
His work directly supports the growing infrastructure needs of AI and HPC, a topic he highlights in his professional communications.
Construction Management
Leverages extensive experience from DPR Construction, where he managed multiple projects for confidential data center and technology clients.

Media Appearances

Brad has no verified media appearances

Work History

6-2023
Vice President of Construction at Applied Digital (NASDAQ: APLD)
10-2022 - 8-2023
VP, Real Estate Development at Applied Digital (NASDAQ: APLD)
9-2020 - 10-2022
Project Executive at DPR Construction
7-2019 - 9-2020
Senior Project Manager at DPR Construction
2-2014 - 7-2019
Project Manager at DPR Construction

Education

2008 - 2011
Bachelor's of Science from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dallas, Texas, United States Job Level : Senior Designation : Vice President of Construction at Applied Digital (NASDAQ: APLD)
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Brad

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Brad take some risk or not?

  • It is unlikely that they will take many risks.

You And Brad

Personality Compatibility


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