Brad Gerla

Examiner
DISC Type : cs

Executive Vice President at CB Richard Ellis

San Francisco Bay Area, United States

Overview

Bradley Gerla is an Executive Vice President at CBRE and a leading commercial real estate professional in New York with over three decades of experience. He specializes in repositioning and leasing iconic office buildings and holds a Masters in Real Estate from New York University.

Outside of his professional work, Bradley is dedicated to philanthropy. He is a passionate and long-term supporter of "Circle of Care, " an organization that provides crucial support to children with cancer and their families, highlighting his commitment to community involvement.

He has won the prestigious Real Estate Board of New York (REBNY) “Most Ingenious Deal of the Year Award” on three separate occasions.

Personality Overview

Unexpressive

Process Oriented

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Iconic Building Leasing
He has developed a highly successful niche in repositioning and leasing some of the world's most famous office buildings, including the Empire State Building.
Manhattan Real Estate
As a top leasing professional in New York for over 30 years, he is a sought-after advisor on current and future real estate trends in the city.
Children's Charities
He is an honored and long-time supporter of "Circle of Care, " an organization dedicated to helping children with cancer and their families.

Media Appearances

Brad has no verified media appearances

Work History

1-1999
Executive Vice President at CB Richard Ellis

Education

Masters in Real Estate from New York University
BS from State University of New York Cortland

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Executive Vice President at CB Richard Ellis
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brad

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brad take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brad

Personality Compatibility


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