Dan Friedman

Observer
DISC Type : ic

Vice President - Head of Global Marketing at Lyft

San Francisco, California, United States

Overview

Dan Friedman is the VP and Head of Marketing at Lyft, where he leads the full-funnel marketing and growth platform teams. His expertise covers growth, analytics, and product management, with prior leadership experience at Google. He earned his Bachelor of Arts from Harvard University.

Dan is a vocal advocate for work-life balance and inclusive company cultures. He has publicly shared his gratitude for family-friendly policies and believes that celebrating diversity is a requirement for true inclusion. He values the flexibility of remote work.

He is incredibly grateful for his companys 18-week family leave policy, which he described as priceless time to bond with his baby girl.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Growth Marketing
He has extensive experience managing the entire user lifecycle, from acquisition and onboarding to retention, loyalty, and customer win-back strategies.
Data-Driven Strategy
His leadership extends over Lyft's science and analytics teams, leveraging quantitative data to inform full-funnel marketing and growth initiatives.
Team Leadership
He actively recruits for his teams and has a history of leading managers and analysts at both Lyft and Google. [Predicted]

Media Appearances

Dan has no verified media appearances

Work History

3-2026
Vice President - Head of Global Marketing at Lyft
5-2023 - 3-2026
Vice President of Growth at Lyft
7-2018 - 5-2023
Vice President, Growth Marketing at Lyft
3-2015 - 7-2018
Senior Product Growth Manager at Google
8-2012 - 3-2015
Product Manager at Google

Education

2002 - 2006
BA from Harvard University

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President - Head of Global Marketing at Lyft
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dan

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They like to analyze well and then make their decisions.
  • Can Dan take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Dan

Personality Compatibility


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