Dan Friedman in

Dan Friedman

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Vice President - Head of Global Marketing at Lyft
📍 San Francisco, California, United States

Dan Friedman is the VP and Head of Marketing at Lyft, where he leads the full-funnel marketing and growth platform teams. His expertise covers growth, analytics, and product management, with prior leadership experience at Google. He earned his Bachelor of Arts from Harvard University.

Dan is a vocal advocate for work-life balance and inclusive company cultures. He has publicly shared his gratitude for family-friendly policies and believes that celebrating diversity is a requirement for true inclusion. He values the flexibility of remote work.

He is incredibly grateful for his companys 18-week family leave policy, which he described as priceless time to bond with his baby girl.

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Experience
20 Years
Current Role
Vice President - Head of Global Marketing
Job Level
Senior
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Dan cares about

Growth Marketing
He has extensive experience managing the entire user lifecycle, from acquisition and onboarding to retention, loyalty, and customer win-back strategies.
Data-Driven Strategy
His leadership extends over Lyft's science and analytics teams, leveraging quantitative data to inform full-funnel marketing and growth initiatives.
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Career

Work history

3-2026
Vice President - Head of Global Marketing
Lyft
5-2023 - 3-2026
Vice President of Growth
Lyft
7-2018 - 5-2023
Vice President, Growth Marketing
Lyft
3-2015 - 7-2018
Senior Product Growth Manager
Google
8-2012 - 3-2015
Product Manager
Google
In the press

Media appearances

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Education
2002 - 2006
BA
Harvard University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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