Brad Hackett

Examiner
DISC Type : cs

Strategic Account Director at Segra

Charlotte, North Carolina, United States

Overview

Brad Hackett is an IT professional with over 20 years of experience specializing in connectivity, cloud strategies, and big data solutions. A graduate of the University of Georgias Terry College of Business, he excels at strategic planning to optimize client IT investments. Colleagues describe him as having a keen business sense and being a detail-oriented communicator.


He is considered a "go to" person for industry contacts in the Georgia technology space and beyond.

Personality Overview

Status Quo Seeker

Overcautious

Unexpressive

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Channel Partnerships
His role as a Channel Advocate and his social media activity show a strong focus on building and maintaining long-term partner relationships.
Fiber Infrastructure
His current role at Segra and previous position at FiberLight center on advanced fiber infrastructure, including dark fiber and high-capacity Ethernet.
IT Investment Optimization
His stated goal is to leverage his extensive experience to help clients maximize the value and efficiency of their technology investments.

Media Appearances

Brad has no verified media appearances

Work History

12-2023
Strategic Account Director at Segra
3-2020 - 9-2023
Regional Channel Manager at FiberLight, LLC
9-2018 - 3-2020
Enterprise Account Manager at TSA, Inc.
1-2016 - 3-2018
Enterprise Sales Executive at Cumberland Group
1-2008 - 12-2015
Director of Business Development at One Ring Networks

Education

1992 - 1998
Bachelor of Business Administration - BBA from University of Georgia - Terry College of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Strategic Account Director at Segra
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brad

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Brad take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Brad

Personality Compatibility


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