Brad Hinds

Commander
DISC Type : D

Chief Executive - Packaging at Opal

Greater Sydney Area, Australia

Overview

Brad Hinds is the Chief Executive for Packaging in Australia & New Zealand at Opal, leveraging over 25 years of experience leading business transformations in the AsPac paper and packaging industry. He focuses on driving growth, operational excellence, and managing large-scale capital projects. Colleagues describe him as a personable, approachable, and passionate leader.

There is no publicly available information regarding Brads personal life or hobbies.

He once managed an AUD$300M capital fund to rebuild and transform 14 manufacturing sites across Australia and New Zealand over a three-year period.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Sustainable Packaging
Actively promotes cardboard and other fibre-based solutions as alternatives to single-use plastics, tying it to market trends and rising material costs.
Business Transformation
Has a long career focused on large-scale change management, business turnarounds, and re-aligning operations across complex manufacturing footprints in the AsPac region.
Digital Manufacturing
Led initiatives to implement digital manufacturing across Asian networks and has managed significant capital funds for digital transformation projects.

Media Appearances

Opal and JBS Australia win global award for sustainable packaging. Featured in Inside FMCG

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JBS Australia, Opal Win WorldStar Global Packaging Award. Featured in JBS Foods

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Work History

3-2026
Chief Executive - Packaging at Opal
9-2021 - 3-2026
Group General Manager Fibre Packaging - ANZ at Opal
2-2020 - 10-2021
Executive Vice President at Longchen Paper & Packaging Co., Ltd.
8-2019 - 1-2020
Executive General Manager | General Manager | Operations Director at Executive General Manager | General Manager | Operations Director
2018 - 8-2019
General Manager | ANZ | 2,300+ Employees ► Boost Top/Bottom Line & Operations Excellence at Visy

Education

1994 - 1996
Business Administration and Management from University of Adelaide

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Sydney Area, Australia Job Level : N/A Designation : Chief Executive - Packaging at Opal
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brad

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If convinced, they can reach decisions quite fast.
  • Can Brad take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brad

Personality Compatibility


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