Brad Hughes

Observer
DISC Type : ci

Director, Technology & Workflow Strategies at National Geographic

Washington, District of Columbia, United States

Overview

Brad Hughes is a technology executive at National Geographic, where he architects media supply chains and processing ecosystems. He specializes in aligning advanced technical strategies, including AI workflows, with business priorities to drive digital transformation. He studied Communications at the State University of New York at Fredonia.

Brad is deeply involved in his professional community, serving as the Chair for the Washington D.C. Section of the Society of Motion Picture & Television Engineers (SMPTE). He actively promotes industry events and fosters collaboration among broadcast and media technology professionals in the D.C. area.

Unique fact: He holds a leadership position as the Chair of the SMPTE Washington D.C. Section, guiding the professional community.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Media Supply Chains
His career focus has been on architecting and automating media supply chains for global distribution at National Geographic.
AI in Media
His expertise includes integrating cutting-edge AI and generative AI workflows to optimize content creation and efficiency.
Broadcast Technology
His deep experience in broadcast systems and role as SMPTE D.C. Chair show a commitment to advancing industry technology.

Media Appearances

Episode 3: The People and Tech That Power Nat Geo. Featured in National Geographic – Overheard Podcast

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National Geographic Speeds Innovation with Serverless Computing on AWS. Featured in AWS (aws.amazon.com)

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Work History

3-2020
Director, Technology & Workflow Strategies at National Geographic
12-2015 - 3-2020
Director of Global Media Systems at National Geographic
1-2011 - 12-2015
Media Systems Engineer at National Geographic
2-2006 - 12-2010
Project Manager & Senior Design Engineer: at CEI - Communications Engineering, Inc.
12-2004 - 1-2006
Project Manager & Technical Sales Engineer at Diversified.

Education

1985 - 1987
Communications Electronics from Erie Community College
1983 - 1985
Communications from State University of New York at Fredonia

More Information

Social Presence :

Prographics :

Exp : 44 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director, Technology & Workflow Strategies at National Geographic
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brad

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Brad take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brad

Personality Compatibility


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