Brad Keith

Researcher
DISC Type : Cs

Controller at Cambium Learning Group

Allen, Texas, United States

Overview

Brad has no verified overview

Personality Overview

Process Focused

Soft Communicator

Cost Conscious

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

2-2004
Controller at Cambium Learning Group
4-1997 - 2-2004
Accounting Manager at Software Spectrum, Inc.
2-1993 - 4-1997
Operations Manager at PageMart Wireless
1-1988 - 2-1993
Cash Management Supervisor at Domino's Pizza, Inc.

Education

1985 - 1987
Bachelors from Western Washington University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Allen, Texas, United States Job Level : N/A Designation : Controller at Cambium Learning Group
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brad

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brad take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brad

Personality Compatibility


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