Brad McDonald

Evaluator
DISC Type : Sdc

General Manager at The Larson Group - Peterbilt

Cincinnati Metropolitan Area, United States

Overview

Brad has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

7-2019
General Manager at The Larson Group - Peterbilt
7-2018 - 6-2019
Regional Medium Duty Fleet Sales at Murphy-Hoffman Company (MHC Kenworth)
7-2010 - 6-2018
Branch Manager at Murphy-Hoffman Company (MHC Kenworth)
2-2008 - 7-2010
Commercial Truck Sales at Murphy-Hoffman Company (MHC Kenworth)
Commercial Truck Sales at Nextran Truck Centers

Education

1996 - 2000
BS from Murray State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cincinnati Metropolitan Area, United States Job Level : Senior Designation : General Manager at The Larson Group - Peterbilt
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brad

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brad take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brad

Personality Compatibility


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