Brad McKinzie, MBA

Questioner
DISC Type : c

Vice President of SMB at Out of the Box

Castle Rock, Colorado, United States

Overview

Brad has no verified overview

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

6-2025
Vice President of SMB at Out of the Box
3-2023
Chief Financial Officer at Teatulia Organic Teas
3-2021 - 6-2025
Director | Senior Controller | Controller and Accountant Team Leader at AVL Growth Partners
3-2020 - 3-2023
Vice President Finance at Teatulia Organic Teas
6-2017 - 3-2020
Controller at Teatulia Organic Teas

Education

2004 - 2008
Bachelors from University of Colorado Denver
2009 - 2011
Masters of Business Administration from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 15 Location : Castle Rock, Colorado, United States Job Level : Senior Designation : Vice President of SMB at Out of the Box
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brad take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brad

Personality Compatibility


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