Brad Paul

Pioneer
DISC Type : DIs

Board Member at Citizens Utility Board of Wisconsin

Madison, Wisconsin, United States

Overview

Brad Paul is the Director of Mission Services at Goodwill of South Central Wisconsin, leveraging a deep background in anti-poverty initiatives and community development. He holds a Ph. D. from the University of Massachusetts Amherst and is described by colleagues as a visionary leader and strategic thinker.

Through his consulting firm, The Cashew Commonwealth, Brad focuses on international anti-poverty efforts, particularly in Mozambique. This work combines his research background with a passion for imaginative development. He also follows Mozambican culture, including showing support for their national soccer team, the Mambas.

Unique fact: During his tenure as Executive Director at WISCAP, he leveraged partnerships to move over $725 million in pandemic relief funds to communities across Wisconsin.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Anti-Poverty Initiatives
His career is dedicated to anti-poverty work across local, state, national, and international landscapes, as seen in his roles at Goodwill, WISCAP, and his consulting firm.
Housing Affordability
He has been a key voice on housing policy in Wisconsin, providing public commentary on renter's struggles and eviction moratoriums.
Community Development
His professional history and recommendations highlight a consistent focus on strengthening community impact and helping vulnerable populations through partnerships and strategic leadership.

Media Appearances

Board of Directors - Citizens Utility Board of Wisconsin. Featured in Citizens Utility Board of Wisconsin

See Now

Work History

7-2025
Board Member at Citizens Utility Board of Wisconsin
10-2024
Director of Mission Services at Goodwill of South Central Wisconsin
8-2024
Adjunct Instructor at Edgewood College
2-2024
Owner at The Cashew Commonwealth LLC
8-2017 - 1-2024
Executive Director at Wisconsin Community Action Program Association, Inc. (WISCAP)

Education

Ph.D. from University of Massachusetts Amherst
Master of Arts - MA from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Madison, Wisconsin, United States Job Level : Mid-senior Designation : Board Member at Citizens Utility Board of Wisconsin
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brad

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are generally fast movers and can take quick decisions
  • Can Brad take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brad

Personality Compatibility


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