Brad Pulford in

Brad Pulford

Enthusiast · DISC type i
VP & Managing Director - HP ANZ at HP
📍 Australia

Brad Pulford is the VP & Managing Director for HP in Australia and New Zealand, leading with a distinct focus on business transformation. An experienced global executive with a background from the University of Johannesburg, he previously managed HPs Africa region. Colleagues describe him as an effective and results-oriented leader.

Brad is deeply invested in societal impact through technology. He is a vocal advocate for evolving workplace culture to enhance employee well-being and is passionate about advancing digital education and equity. He also actively participates in sustainability initiatives, including forest restoration projects in Australia.

His career is marked by leading HPs business across two major international regions: Africa and now Australia/New Zealand.

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Experience
19 Years
Current Role
VP & Managing Director - HP ANZ
Job Level
Senior
Location
Australia
Personality Overview

How Brad shows up

Optimistic
Story Driven
Amiable & Agreeable

They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Brad cares about

Business Transformation
Consistently expresses a passion for transforming companies and leveraging technology to change business for the better, a core theme throughout his career.
Future of Work
Frequently discusses hybrid work, AI's role in the workplace, and insights from HP's 'Work Relationship Index' to improve how people work.
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Career

Work history

11-2022
VP & Managing Director - HP ANZ
HP
11-2020 - 11-2022
VP & Managing Director - Africa
HP
5-2018 - 11-2020
Executive Director / GM
Dell EMC
1-2013 - 11-2020
Director - Enterprise Solutions Group
Dell EMC
2-2006
Sales Director of Large Enterprise Organisation
Dell
In the press

Media appearances

#124 – Brad Pulford (VP & Managing Director – ANZ, HP) – Sweat Capital. Featured in Apple Podcasts (Sweat Capital)
See now
Interview: HP's Aussie boss on using AI to drive productivity growth. Featured in Omny.fm – Fear & Greed
+6 more appearances Login to view media
Education
1991 - 1995
BCIT
University of Johannesburg
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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