Brad Pulford

Enthusiast
DISC Type : i

VP & Managing Director - HP ANZ at HP

Australia

Overview

Brad Pulford is the VP & Managing Director for HP in Australia and New Zealand, leading with a distinct focus on business transformation. An experienced global executive with a background from the University of Johannesburg, he previously managed HPs Africa region. Colleagues describe him as an effective and results-oriented leader.

Brad is deeply invested in societal impact through technology. He is a vocal advocate for evolving workplace culture to enhance employee well-being and is passionate about advancing digital education and equity. He also actively participates in sustainability initiatives, including forest restoration projects in Australia.

His career is marked by leading HPs business across two major international regions: Africa and now Australia/New Zealand.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Business Transformation
Consistently expresses a passion for transforming companies and leveraging technology to change business for the better, a core theme throughout his career.
Future of Work
Frequently discusses hybrid work, AI's role in the workplace, and insights from HP's 'Work Relationship Index' to improve how people work.
Employee Well-being
Shows concern for employee burnout and disengagement, advocating for more flexibility, autonomy, and a healthier relationship with work.

Media Appearances

#124 – Brad Pulford (VP & Managing Director – ANZ, HP) – Sweat Capital. Featured in Apple Podcasts (Sweat Capital)

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Interview: HP's Aussie boss on using AI to drive productivity growth. Featured in Omny.fm – Fear & Greed

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HP appoints Brad Pulford as ANZ Managing Director. Featured in IT Brief Australia

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Work History

11-2022
VP & Managing Director - HP ANZ at HP
11-2020 - 11-2022
VP & Managing Director - Africa at HP
5-2018 - 11-2020
Executive Director / GM at Dell EMC
1-2013 - 11-2020
Director - Enterprise Solutions Group at Dell EMC
2-2006
Sales Director of Large Enterprise Organisation at Dell

Education

1991 - 1995
BCIT from University of Johannesburg

More Information

Social Presence :

Prographics :

Exp : 19 Location : Australia Job Level : Senior Designation : VP & Managing Director - HP ANZ at HP
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Brad

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brad take some risk or not?

  • They can take some low-probability risks if needed.

You And Brad

Personality Compatibility


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