Brad Rendall

Wildcard
DISC Type : sci

Senior Director at Inspire Brands

Greater Boston, United States

Overview

Brad has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

7-2023
Senior Director at Inspire Brands
12-2020 - 8-2023
Director, Financial Management at Inspire Brands
6-2019 - 8-2023
Director, Financial Management at Dunkin'​ Brands
11-2018 - 6-2019
Director of Franchise Relations at Antares Group Inc.
10-2016 - 8-2018
Finance Director Boston & New York Metro Regions at McDonald's

Education

1995 - 2000
Bachelor's degree from Rutgers University - Camden

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director at Inspire Brands
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brad

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brad take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brad

Personality Compatibility


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