Brad Steinberg

Evaluator
DISC Type : cds

Director of Legal Education at Kaplan Bar Review

Cleveland, Ohio, United States

Overview

Brad Steinberg is the Director of Legal Education at Kaplan, where he leverages his background in sales and business development to help law students succeed. A graduate of Western New England University School of Law, he is an entrepreneurial-minded professional focused on streamlining processes and solving business challenges for clients.

Residing in Cleveland, Brad is actively involved in his community, participating in initiatives to create career pathways for local students. People who have worked with him describe him as detail-oriented, extremely organized, and a natural leader, highlighting his successful chairmanship of a major fundraising event.

He is admitted to the practice of law in Massachusetts, bringing real-world legal credentials to his role in education.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Legal Education
As Director of Legal Education at Kaplan, he frequently presents to law students on topics like bar exam preparation and career success.
Student Success
His professional headline and activities are centered around helping aspiring legal professionals navigate the challenges of law school and pass the bar exam.
Business Development
His career history includes roles focused on building business development strategies and winning new clients through creative problem-solving.

Media Appearances

Brad has no verified media appearances

Work History

7-2021
Director of Legal Education at Kaplan Bar Review
11-2018 - 6-2021
Director of Business Development at Arrow Trusted Advisors
2-2018 - 10-2018
Global Client Advisor at Sterling Talent Solutions
7-2016 - 2-2018
Regional Sales Executive at Sterling Talent Solutions
3-2013 - 7-2016
Small Business and Startup Consultant at Steinberg Business Acceleration

Education

JD from Western New England University School of Law
BBA from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 12 Location : Cleveland, Ohio, United States Job Level : Mid-senior Designation : Director of Legal Education at Kaplan Bar Review
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brad

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brad take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brad

Personality Compatibility


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