Brad Traylor

Enthusiast
DISC Type : i

VP of Engineering at Entrata

Lehi, Utah, United States

Overview

Brad is the Head of Engineering at Marq, an experienced leader focused on scaling high-performing teams, delivering SaaS products, and driving technical strategy. A graduate of Neumont University, colleagues frequently describe him as an inspiring, empowering, loyal, and humble leader who goes to bat for his team.

Outside of work, Brad is passionate about building new things and supporting creators. During a career break, he dedicated time to skill development in AI and product strategy while also helping his wife build her social media brand.

He is actively developing a personal project called Backswing and seeking feedback for it.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

AI Integration
Currently leading efforts at Marq to integrate AI into the company's product and engineering workflows, and holds a certification in ChatGPT.
Empowering Teams
Passionate about fostering a culture of autonomy and ownership, a recurring theme in his leadership philosophy and recommendations.
Engineering Recruitment
Actively involved in hiring senior engineering talent for Marq to build the next generation of brand enablement tools.

Media Appearances

Brad has no verified media appearances

Work History

11-2022
VP of Engineering at Entrata
11-2021 - 11-2022
Software Development Manager at Amazon
9-2020 - 11-2021
Director of Engineering at Podium
11-2018 - 9-2020
Senior Engineering Manager at Podium
2-2018 - 11-2018
Engineering Manager at Pluralsight

Education

2010 - 2012
Bachelor of Science from Neumont College of Computer Science

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lehi, Utah, United States Job Level : Senior Designation : VP of Engineering at Entrata
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brad

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brad take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brad

Personality Compatibility


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