Mark Isham

Trailblazer
DISC Type : ID

Senior Vice President of Engineering at FullStory

United States

Overview

Mark is a seasoned 30-year engineering leader and SaaS startup veteran with deep expertise in e-commerce and web performance. A founding engineer at ChannelAdvisor and former SVP of Engineering at FullStory, he has played a key role in five startup exits. He holds a BS from Rensselaer Polytechnic Institute.

After a long career, Mark is taking a personal break to "reboot, recharge and develop my inner AI. " He has a sentimental appreciation for his professional journey, evidenced by a social media post about keeping company swag for 25 years. People who have worked with him describe him as brilliant, down to earth, and an incredible technology leader.

Unique fact: Mark helped grow ChannelAdvisor from "5 people and a dream" into a 500-person, publicly traded e-commerce giant.

Personality Overview

Persuasive

Friendly But Fast

Assertive

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Engineering Leadership
He has led engineering teams ranging from 3 to 150 people and is described in recommendations as a thoughtful manager and one of the best leaders to work with.
SaaS Startup Growth
As a serial entrepreneur, he has been a key player in five successful startup exits and enjoys scaling companies from the ground up.
Web Performance
He co-founded Zoompf, a web performance analytics company, and was the VP of Engineering at Rigor, a performance monitoring and analysis platform.

Media Appearances

Mark has no verified media appearances

Work History

5-2023
Senior Vice President of Engineering at FullStory
5-2020 - 5-2023
VP, Product Engineering at FullStory
1-2019 - 5-2020
Engineering Director: Recording, Inputs and Replay at FullStory
6-2017 - 1-2019
VP of Engineering at Rigor
10-2015 - 6-2017
Director of Engineering, Rigor Optimization at Rigor

Education

1990 - 1995
BS from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 30 Location : United States Job Level : Leadership Designation : Senior Vice President of Engineering at FullStory
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Mark take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mark

Personality Compatibility


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