David Woolston

Examiner
DISC Type : cs

General Counsel & SVP Corporate Development at FullStory

Brooklyn, New York, United States

Overview

David is the General Counsel and SVP of Corporate Development at FullStory, specializing in guiding high-growth SaaS companies. His experience spans M&A at Skadden, enterprise technology deals at HP, and SaaS leadership at Nuxeo. He holds a JD from the University of Chicago Law School.

Outside of his corporate role, David actively supports entrepreneurs, using his platform to promote and advise new ventures. Based in Brooklyn where he lives with his family, he shows a keen interest in fostering the growth of early-stage companies and community-focused projects.

He co-authored a public article defining "Trust" as a new core value for his company, demonstrating his active leadership in shaping corporate culture.

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Corporate Development & M&A
As SVP of Corporate Development, he recently led FullStory's acquisition of Usetiful, a digital adoption platform, showcasing his direct involvement in strategic M&A activities.
SaaS Growth Strategy
His career includes leading legal and business strategy at Nuxeo, where he helped quadruple ARR, demonstrating a focus on rapid, scalable growth for SaaS companies.
Digital Experience
Working for FullStory, a Digital Experience Intelligence platform, he is focused on empowering companies to create better digital products and experiences for users.

Media Appearances

David has no verified media appearances

Work History

10-2020
General Counsel & SVP Corporate Development at FullStory
6-2017
Founding Member at TechGC
4-2017 - 10-2020
General Counsel & VP Business Development at Nuxeo
6-2015 - 4-2017
Legal Counsel at Hewlett Packard Enterprise
9-2013 - 5-2015
M&A Associate at Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates

Education

JD from University of Chicago Law School
BA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 12 Location : Brooklyn, New York, United States Job Level : Leadership Designation : General Counsel & SVP Corporate Development at FullStory
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from David

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can David take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And David

Personality Compatibility


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