Brad Tritle

Sharpshooter
DISC Type : DC

General Manager, Americas at Trilations

New York, New York, United States

Overview

Brad Tritle is the General Manager, Americas, at Trilations, leveraging over twenty years of executive experience in healthcare, telemedicine, and telecommunications. An author on digital patient engagement and telehealth, he focuses on commercial and medical excellence for pharma and medtech companies. People who have worked with him describe him as knowledgeable, collaborative, and a leader with clear vision.

Brad is passionate about improving human well-being through innovation. He dedicates time to advisory roles, guiding a groundbreaking AI-driven custom shoe company and a predictive analytics firm for home healthcare. He has a long-standing commitment to advancing telemedicine, serving as a council member for the Arizona Telemedicine Program for many years.

He was appointed by the President of the Arizona Senate to serve on the council of the states pioneering telemedicine network.

Personality Overview

Precise But Practical

Rigorous & Demanding

Fast But Analytical

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Digital Patient Engagement
Co-authored the book "Engage! Transforming Healthcare through Digital Patient Engagement" and has written multiple articles and white papers on the subject.
Telemedicine Advancement
Possesses over 20 years of experience in the field and serves as a long-term council member for the Arizona Telemedicine Program, shaping telehealth policy and practice.
Pharma Commercial Strategy
His current role at Trilations and recent social media activity focus on helping pharma companies improve competitiveness, market leadership, and launch excellence.

Media Appearances

Brad has no verified media appearances

Work History

9-2018
General Manager, Americas at Trilations
3-2020
Advisory Board Member, Digital Health Advisor at IAMBIC
6-2018
Advisor, Business and Technology at Innovatio HealthDesign
1-2002
Council Member at Arizona Telemedicine Program
3-2017 - 5-2022
Investment Banker at Alira Health

Education

Certificate of Completion - Onsite from University of Arizona College of Medicine – Tucson
8-1989 - 5-1992
BA from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Senior Designation : General Manager, Americas at Trilations
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brad

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If convinced, they can reach decisions quite fast.
  • Can Brad take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brad

Personality Compatibility


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