Brad Workman

Questioner
DISC Type : c

Senior Vice President Operations, Single Family Division at Pelican Builders, Inc.

Houston, Texas, United States

Overview

Brad has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

5-2022
Senior Vice President Operations, Single Family Division at Pelican Builders, Inc.
11-2019
Director Of Operations at Pelican Builders, Inc.
10-2014 - 11-2019
Area Manager at Pelican Builders, Inc.
2-2013 - 9-2014
Senior Project Manager at Silvan Homes
3-2012 - 1-2013
Director Of Construction at Nine Lite Construction

Education

Brad has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : Houston, Texas, United States Job Level : Leadership Designation : Senior Vice President Operations, Single Family Division at Pelican Builders, Inc.
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brad take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brad

Personality Compatibility


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