Brad Yates

Trailblazer
DISC Type : ID

Director - Business Support Services at MasterBrand Cabinets

Richmond, Indiana, United States

Overview

Brad Yates is a Director at MasterBrand Cabinets, focused on customer service project management and process improvement. His career reflects a consistent progression through senior leadership roles, managing large, multi-location customer service and business support teams. He holds both Masters and Bachelors degrees from the University of South Dakota.

Based on his interests, he appears to value community engagement and connection to his alma mater. He is involved with Rotary International, a global service organization, and maintains an affiliation with the University of South Dakota, where he completed his higher education.

Throughout his career, he has successfully managed large teams, including a call center with 120 technical support professionals and customer service departments of over 135 employees.

Personality Overview

Charismatic

Informal

Friendly But Fast

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Customer Service Leadership
Has an extensive career in customer service, progressing from manager to director and overseeing departments with over 135 employees across the US and Canada.
Process Improvement
His current director-level role is explicitly focused on project management and continuous process improvement for the customer service and business support division.
Large-Scale Team Management
Previously managed a technical support call center with 10 supervisors and 120 professionals, demonstrating experience in leading large operational teams.

Media Appearances

Brad has no verified media appearances

Work History

7-2014
Director - Business Support Services at MasterBrand Cabinets
10-2010 - 7-2014
Director of Customer Service at MasterBrand Cabinets
7-2004 - 10-2010
Sr Manager Customer Service at MasterBrand Cabinets
12-1996 - 7-2004
Call Center Manager - Business Technical Support at Gateway

Education

2001 - 2004
Masters of Science from University of South Dakota
1991 - 1994
Bachelors of Science from University of South Dakota

More Information

Social Presence :

Prographics :

Exp : 29 Location : Richmond, Indiana, United States Job Level : Mid-senior Designation : Director - Business Support Services at MasterBrand Cabinets
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brad

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Brad take some risk or not?

  • They can take risks if necessary.

You And Brad

Personality Compatibility


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