Bradford K.

Editor
DISC Type : CS

Head of Commercial Implementation at Waabi

San Francisco Bay Area, United States

Overview

Bradford has no verified overview

Personality Overview

Late Adopter

Sometimes Friendly

Objective Thinker

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Bradford has no verified topics they care about

Media Appearances

Bradford has no verified media appearances

Work History

11-2024
Head of Commercial Implementation at Waabi
8-2017 - 11-2024
Sr Director of Operations at J.B. Hunt Transport Services, Inc
9-2013 - 8-2017
Director of Operations at J.B. Hunt Transport Services, Inc
8-2012 - 8-2013
Area Risk Manager at J.B. Hunt Transport Services, Inc

Education

8-2021 - 7-2023
Master of Business Administration - MBA from University of Arkansas
2002 - 2006
Bachelors from Niagara University

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Commercial Implementation at Waabi
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Insights For Selling To Bradford

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradford is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Bradford

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bradford move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Bradford take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Bradford

Personality Compatibility


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