Bradford Primavera

Commander
DISC Type : D

Chief Executive Officer at Rocket Financial Inc

New York City Metropolitan Area, United States

Overview

Bradford Primavera is an executive and entrepreneur in the FinTech industry, currently serving as the CEO of Rocket Financial. He focuses on embedded finance, utilizing data and a strong user experience to deliver fast, intuitive financial products. He holds a Bachelor of Arts from the University of Rochester.

His personal philosophy centers on dreaming big and taking action. He is a strong advocate for teamwork and collaboration, believing that great things are accomplished by surrounding oneself with outstanding people. He emphasizes the importance of continuous learning and investing in oneself and ones relationships.

He believes customer-centricity is paramount, stating about financial services: "They want it where they need it, and they want it fast. "

Personality Overview

Risk-Taker

Strong-Willed

Very Quick

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Embedded Finance
As CEO of Rocket Financial, his work is centered on delivering API-accessible banking, payments, and compliance functionality into any business.
FinTech Startups
Through his consulting work, he provides business strategy and advisory services to early-stage and emerging FinTech companies.
Customer Experience
He emphasizes the importance of investing in UX and UI to create intuitive, fast, and seamless experiences for both consumer and business clients.

Media Appearances

Bradford has no verified media appearances

Work History

7-2023 - 7-2024
Chief Executive Officer at Rocket Financial Inc
2-2019 - 7-2023
Chief Product Officer at Rocket Financial Inc
8-2018 - 10-2018
Chief Strategy & Product Officer (Interim) at Payfare Inc.
6-2016 - 4-2018
Chief Product Officer at LimeLight
2010 - 10-2016
Founder & Managing Director at Vitrus

Education

1983 - 1987
BA from University of Rochester

More Information

Social Presence :

Prographics :

Exp : 36 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Chief Executive Officer at Rocket Financial Inc
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Insights For Selling To Bradford

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradford is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bradford

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Bradford move?

  • If convinced, they can reach decisions quite fast.
  • Can Bradford take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Bradford

Personality Compatibility


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