Bradley Fishberger

Questioner
DISC Type : c

Senior Director of Channel Partnerships at OptimizeRx

Boca Raton, Florida, United States

Overview

Bradley has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Bradley has no verified topics they care about

Media Appearances

Bradley has no verified media appearances

Work History

3-2024
Senior Director of Channel Partnerships at OptimizeRx
3-2021 - 3-2024
Director of Channel Partnerships at OptimizeRx
4-2017 - 3-2021
Strategic Sales Manager at Modernizing Medicine
4-2017 - 3-2021
Regional Sales Manager at Modernizing Medicine
1-2016 - 3-2017
Regional Consultant at Modernizing Medicine

Education

2007 - 2010
Juris Doctor from University of Miami School of Law
2004 - 2006
Bachelor of Business Administration (B.B.A.) from Emory University - Goizueta Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boca Raton, Florida, United States Job Level : Senior Designation : Senior Director of Channel Partnerships at OptimizeRx
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bradley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bradley take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bradley

Personality Compatibility


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