Bradley Norton

Wildcard
DISC Type : csi

Vice President Clinical Operations at Gylden Pharma

Highclere, England, United Kingdom

Overview

With over three decades of experience, Bradley is the VP of Clinical Operations at Gylden Pharma. His expertise spans big pharma, CROs, and running his own consultancy. He previously led global programs at AstraZeneca, including supporting Phase 3 studies for the COVID-19 vaccine, and holds a BSc from the University of Bath.

He has a long-standing interest in operational efficiency, aiming to create a fully paperless business environment using digital signatures as far back as 2010.

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Clinical Operations
His entire career of over 30 years has been dedicated to leadership roles within clinical operations across various company types.
Vaccine Development
As a program director at AstraZeneca, he directly supported Phase 3 clinical studies for the company's COVID-19 vaccine.
Small Biotech Support
For 13 years, his consulting firm specialized in helping small biotech companies with clinical operations, regulatory support, and due diligence.

Media Appearances

Bradley Norton - Gylden Pharma. Featured in Gylden Pharma (official website)

See Now

Work History

9-2024
Vice President Clinical Operations at Gylden Pharma
7-2022 - 9-2024
Senior Global Clinical Operations Program Director, Vaccines & Immune Therapies at AstraZeneca
9-2008 - 6-2022
Consultant and Managing Director at MWB Consulting Ltd.
11-2007 - 9-2008
Head of Clinical Operations (Europe) at INC Research
Director of Project Management at Quintiles

Education

1988 - 1992
BSc (Hons) from University of Bath

More Information

Social Presence :

Prographics :

Exp : 18 Location : Highclere, England, United Kingdom Job Level : Senior Designation : Vice President Clinical Operations at Gylden Pharma
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bradley

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bradley take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bradley

Personality Compatibility


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