Brady Spangenberg

Critic
DISC Type : C

Marketing Director, US Crop Protection at BASF

Durham, North Carolina, United States

Overview

Brady has no verified overview

Personality Overview

ROI Driven

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Brady has no verified topics they care about

Media Appearances

Brady has no verified media appearances

Work History

6-2022
Marketing Director, US Crop Protection at BASF
3-2020 - 6-2022
Marketing Strategy & Services Manager at BASF
3-2017 - 3-2020
Business Systems & Analytics at BASF
4-2015 - 3-2020
Affiliate Staff member of the Agricultural Economics Department at Purdue University
4-2013 - 3-2015
Visiting Scholar at Purdue University

Education

Doctor of Philosophy (Ph.D.) from Purdue University
2006 - 2007
Anglistik from The University of Freiburg

More Information

Social Presence :

Prographics :

Exp : 12 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Marketing Director, US Crop Protection at BASF
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Insights For Selling To Brady

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brady is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Brady

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Brady move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brady take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brady

Personality Compatibility


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