Bram Van Houtum 🚀

Sharpshooter
DISC Type : DC

Senior Communicatieadviseur a.i. at Bloezem

The Randstad, Netherlands

Overview

Bram van Houtum is an interim Senior Communications Advisor specializing in the intersection of data, marketing, and content. He focuses on optimizing strategy and translating it into tangible communication, particularly using AI and video. People who have worked with him describe him as proactive, creative, and an expert in his field.

Outside of his advisory roles, Bram is the founder of Social Masterclass. He was inspired to launch this venture and pursue his passion for online marketing after a life-changing event at the age of 30, showcasing his entrepreneurial drive and dedication to his craft.

Bram has successfully grown an Instagram account to over 2. 7 million followers.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Fast But Analytical

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

AI in Marketing
His headline focuses on using AI to save over 8 hours weekly. He also implemented AI tools for efficient content creation in a previous role.
Video Content Engagement
He drove over 900% growth on YouTube Shorts at a previous role and frequently shares tips on creating engaging video content with motion, pop-ups, and sound effects.
Audience Attention
A core theme in his work is the challenge of earning and holding the attention of audiences, particularly younger generations like Gen Z, in a crowded digital space.

Media Appearances

Bram has no verified media appearances

Work History

4-2026
Senior Communicatieadviseur a.i. at Bloezem
8-2025 - 2-2026
Social Media- & Contentspecialist a.i. at Hogeschool Van Hall Larenstein – VHL University of Applied Sciences
5-2025 - 1-2026
Senior Online Marketeer a.i. at IVVD - Kennisplatform Maatschappelijk vastgoed
5-2025 - 10-2025
Senior Communicatieadviseur a.i. at Bloezem
12-2024 - 6-2025
Online (Performance) Marketeer a.i. at NPO

Education

2008 - 2015
Bachelor of Commerce (B.Com.) from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 16 Location : The Randstad, Netherlands Job Level : N/A Designation : Senior Communicatieadviseur a.i. at Bloezem
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Insights For Selling To Bram

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bram is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bram

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bram move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bram take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bram

Personality Compatibility


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