Brandon Burchard

Pioneer
DISC Type : ids

Co-Founder at MISWITCH COMMUNICATIONS

Clarkston, Michigan, United States

Overview

Brandon Burchard is the Co-Founder of MISWITCH COMMUNICATIONS, an entrepreneur and telecom strategist with over 20 years of experience. He specializes in simplifying business communications through cloud, unified communications, and AI-driven voice solutions. He is a graduate of Western Michigan University and holds SIP and CompTIA Cloud Essentials certifications.

He possesses a strong competitive spirit, recently noting an event reignited his teams excitement to "go win some deals. " Brandon also appears to foster a unique and positive work environment, having introduced an office policy where every employee receives a live plant for their desk.

After rising from Director of Sales Engineering to VP of Sales at his previous company, he became an entrepreneur and founded his own business.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Unified Communications
His company focuses on delivering UCaaS, cloud services, and AI-powered voice solutions to modernize how businesses communicate with customers and streamline operations.
Telecom Regulations
He recently emphasized the urgency for businesses to register for TCR/10DLC to prevent mobile carriers from blocking their text messages, showing he tracks industry compliance.
Business Growth
His professional focus is on enabling companies to unlock growth and create a competitive advantage by leveraging smarter communication technology and improving customer experiences.

Media Appearances

Brandon has no verified media appearances

Work History

9-2019
Co-Founder at MISWITCH COMMUNICATIONS
10-2015
Information Technology Consultant at Lotus Solutions Group
1-2015 - 9-2015
Vice President of Sales at Telegration, Inc.
1-2014 - 9-2015
VP of Business Development at Telegration, Inc.
1-2011 - 12-2013
Director of Sales Engineering at Telegration, Inc.

Education

Brandon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Clarkston, Michigan, United States Job Level : Leadership Designation : Co-Founder at MISWITCH COMMUNICATIONS
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brandon

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They are generally fast movers and can take quick decisions
  • Can Brandon take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brandon

Personality Compatibility


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